The who’s who of Sydney’s social set gathered together at The Flamingo Lounge, to celebrate Believe Advertising & PR’s 17th birthday.

Under one roof, celebrities gathered to sip on Culcha’s Alcoholic Kombucha, Orchard Thieves Apple Cider and ALTD Alcohol- Free Spirits throughout the night. There were a few tasty surprises too including a chocolate fountain from the Candy Bar Hire.

Aussie artist, D.E.L (Nick & Tim de la Hoyde) lended their support too, providing a cocktail of musical treats with a live set of their latest tracks that are quickly racing up the charts.

This year’s dress code was to wear something loud, in honour of Loud Shirt Day, an annual fundraising day that raises much needed money for kids with hearing loss.

Believe Advertising was created by Adrian Falk when he was just 24 years old, after returning home from New York while working in advertising and PR. Armed with just self-belief and nothing more than the Yellow Pages, Adrian started his business from cold calling clients, aptly naming his company Believe Advertising.

Adrian has just recently launched his first book, Believe – Start Living The Life You Have Always Dreamed Of. Today that has become a best seller on Amazon in the USA.

Over the past 17 years, the Agency has been responsible for working with tennis sensation, Novak Djokovic on for SEIKO and Head Tennis on several occasions while also launching international luxury brands such as FURLA into Australia.