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Media Buying

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Media Buying Sydney

If you want to reinforce your PR campaign with paid advertising, then Believe Advertising & PR have the media planning and buying skills to make your paid advertising budget go further.

Media buying involves placing your advertisement appropriately in the media, whether it’s print, broadcast or digital, so that you can communicate your advertisement with your target audience. With over 15 years of experience, we have saved thousands of dollars per ad placement for clients.

Although an advertisement can look great, if it is not seen by the right audience, it may as well have never been made in the first place. Like the old proverb goes, ‘If a tree falls in the forest but nobody is around to hear it, does it make a sound?’. For advertising to be effective, the right people need to notice it.

As the media industry evolves with a shift to the digital sphere, Believe Advertising & PR are constantly staying on top of communication trends as well as the forefront of new marketing platforms.

Depending on your goal in paid advertising, we can tailor a campaign specific to your brand’s needs. We can help identify your demographic and choose the appropriate media, whether it be on a national or local level. With brands allocating more budget to digital, you can’t go past considering Facebook and Instagram advertising, which we can manage for you too.

At Believe Advertising & PR, we understand that budget on advertising spend can be limited which is why our team of negotiators fight to get you the best ad rate for your brand. With extensive contacts across the digital, print and broadcast industries, we have successfully implemented campaigns for fashion, lifestyle and beauty clients who want their brand to stand out from the rest.