Public relations is essentially FREE advertising that will help you increase:

• Brand awareness
• Sales
• Traffic to your site
• Increase your credibility
• Position you as an expert in your field 
• Help you get a blue tick on Instagram

Using strategic messaging, you can communicate with your target audience and successfully reach these objectives.

Just one news story can change your business overnight generating an influx of leads and sales. With the power of online media these days, we could possibly have your story posted online within a day! Often though it may take a few week’s depending on other news stories and deadlines of the press.

The power of public relations can help you expand into other countries as well. Raising awareness through media coverage in a new country can help you boost leads and sales and ultimately allow you to expand into an area that has a proven market for your business without too much initial outlay. 

PR done right can lead to a boost in online traffic to your website. Each site visitor is a potential customer, and the more visitors you have in a month, the likelier it is that you will generate more sales.

By contributing a story or an article to a potential customer’s favorite news platform, you can both directly appeal to them as a customer and also form a relationship with them. Typically, the more your voice is heard, the more credibility it has and the more others will listen and take action.

When done right and done consistently, your various stories can go toward increasing your SEO if you are organically mentioned on various online news sites

For small businesses, money is the number one concern for not hiring a PR agency to build the company’s reputation. However, doing your own PR can be tricky as you don’t know which aspects of your brand needs attention. 

A PR agency will come in handy, especially in managing press releases and other essential components of public relations. Having a dedicated PR agency will not only give your brand’s personality a positive image, but also reach out to your target audience using many kinds of PR strategies. 

Engaging a professional PR person to do your PR campaign often is the best approach as you can then focus on doing what you do best, while they help you grow your business. Also it will be a lot quicker to get a professional to do the PR work for you, generating you sales and leads in no time at all.

A press release is an official written or recorded statement directed at members of the media for the purpose of communicating, providing information, or making important announcements.