Get The Attention Of The Media & Turn It Into An Avalanche of New Leads

In December, 2017, we briefed Believe Advertising to help us drive sales in all Harris Farm stores, paint our brand and Harris Farm in a positive light and to increase our brand awareness. We agreed with Adrian to focus on a tight set of major print and TV targets in this project.

Adrian and Team Believe worked conscientiously and vigorously and secured coverage in all target media. We were surprised and delighted with this result. It was amazing to appear in the Daily Mail, the Daily Telegraph and Weekend Sunrise.

As a consequence, Well + Truly Muddled became Harris Farm’s Number 1 premium impulse beverage in December. Our Muddled Lemonade was put on shelf on 23rd of November, so this result from zero sales is especially positive. We recommend Adrian and the team for their focus, friendliness and ability to deliver results.

Dear Adrian,

Thank you so much for your PR, marketing and event work for ASM Liquor over the past 10 years. What a journey it has been!

Initially, when you came on board, VODKAO was an unknown vodka brand, ready to take on the world and you have definitely been instrumental in helping us achieve our success with your cut through PR strategies, creative thinking and events that you have implemented for our brands over the years.

Your hard work has never gone unnoticed along with your responsiveness and enthusiasm for our portfolio of products consisting of VODKAO, VDKA 6100, Tequila Blu, Spice Box & Moss Creek Moonshine & Cola.

With the changing landscape in the PR world over the years, to more of an online focus, you have managed to keep up with being relevant in your services and successfully communicate our product offerings to Instagrammers and bloggers in addition to online audiences.

Kind regards,

Just a short note to you and your team at Believe, to say thank you for the fantastic effort and results that you have all achieved for Vantage Australia: The Spirit of a Nation.

I came to you with an unknown brand that I was just in the process of bringing to market in November 2015 and now nine months later Vantage Australia is securing more and more distribution and developing its profile with consumers daily. By the way of a summary to share with your team, Vantage now has distribution in:

• Dan Murphy’s Nationally in their premium stores
• ALM nationally with current effective promotion to 842 IBA stores (Cellarbrations, IGA and Bottle-O in Victoria)
• Australian Wine and Food Company targeting corporate gifting
• Pending distribution with Paramount liquor, major on-premise wholesaler
• Sydney International airport duty free with major taste testing promotion for one month in September 2016 and repeated in January 2017
• Melbourne International airport duty free from November
• Adelaide International airport duty free
• Gold Coast International airport duty free
• Qantas In Sky shopping since August

I could not have achieved this for Vantage without you and your team’s support, a heartfelt thank you.

I engaged Adrian and his team at Believe Advertising & PR to create a strong brand awareness campaign for my exclusive tours that take executives behind the scenes of Silicon Valley. Within a few weeks, Adrian had me on a plane to London doing a 4 minute segment with BBC Worldwide (total audience of 99 million) and while I was there he arranged for media interviews with other press outlets, including The Lonely Planet. Adrian and his team are hard-working, dedicated and never give up.