About Us

How Newsworthy Are You?

Find out if you have what it takes to get international media coverage.

Making A Difference In The Lives Of Our Clients

Our Team

Adrian Falk

Founder & Director

Believe Advertising is a PR and advertising agency, that has built a longstanding reputation with clients and the press for more than a decade. The staff at Believe consist of experienced senior personnel who are driven to giving your brand optimum results. The Director of Believe Advertising, Adrian Falk, has a passion for PR, advertising and marketing with over 20 years’ experience in the industry.

Adrian worked in New York in advertising and PR for several years before he returned to Australia to set up his own business, Believe Advertising, 16 years ago. Internationally experienced with a proven track record of creating and implementing cut through PR and advertising campaigns that exceed clients’ goals, Adrian is a graduate from Sydney University with a Bachelor of Economics (majoring in Economics and Marketing).

Since establishing Believe Advertising & PR, Adrian has worked with a diverse range of lifestyle, beauty and fashion clients including FURLA, VODKAO and OfficinePanerai watches, and has also worked on many high profile international PR campaigns, including the worldwide launch of Novak Djokovic’s new HEAD tennis racquet, and an international press conference for SEIKO watches, announcing SEIKO’s partnership with Novak Djokovic on the eve of the Australian Open.

Michelle Falk

Head of Digital Marketing and Social Media Services

Michelle is all things digital. Whether it’s knowing what time of the day to do a social media post for the best response, generating a cut through content calendar or preparing a social media strategy blueprint, outlining tactics to take your brand to the next level, Michelle know what works and what doesn’t in today’s digital world.

Having previously worked as the National Events Manager for CanTeen, Michelle has been working with Believe for nearly a decade, with her finger always on the pulse and her iPhone.

With a passion for non-for-profits, Michelle has created and implemented many social media campaigns for some of Australia’s leading charities, bolstering their donations and breaking all time records for attendance at their charity events in addition to her retail portfolio of clients.

Her knowledge and expertise within her field always results in an increase of digital leads and sales for clients, in addition towards generating positive consumer awareness and recognition.

Stop Dreaming & Start Believing

Believe Advertising was created because we believe that clients should have access to a full range of public relations and marketing services from one agency, while also receiving an exceptional level of customer service that is second to none.

The One Stop Media Shop

We’re a one-stop-shop for all your publicity needs. From creating and implementing creative PR campaigns to event management and social media management, we do it all and we do it well.

New York And Beyond

Should you wish to take your campaign to a global level, we have experience implementing PR campaigns in the US and abroad.