Quick answer
Using HighLevel does not make a campaign compliant automatically. Australian businesses remain responsible for consent, accurate sender identification, functional unsubscribe processes, privacy obligations and the messages their workflows send.
Affiliate disclosure: We use and recommend HighLevel. If you sign up using our link, we’ll receive a referral commission at no extra cost to you. Believe Advertising & PR is independent from HighLevel.
Key takeaways
- Test one complete customer journey rather than every feature.
- Keep human ownership clear and automation easy to stop.
- Measure qualified outcomes, data quality and customer experience.
- Confirm current pricing, usage charges and trial terms at checkout.
Start your 30-day HighLevel trial
Test the platform using this 30-day HighLevel trial offer: https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=believe-advertising-pr
Affiliate disclosure: We use and recommend HighLevel. If you sign up using our link, we’ll receive a referral commission at no extra cost to you. Believe Advertising & PR is independent from HighLevel.
Software is not legal permission
A contact record or available phone number does not by itself prove permission to send marketing. Document how consent was obtained, what it covered and whether it remains current. Obtain legal advice for the specific campaign and industry.
Identify the sender clearly
Recipients should be able to recognise the business responsible for the message. Avoid deceptive display names, domains or subject lines. Make contact information easy to find and ensure the message matches the reason the person originally engaged.
Build opt-outs into every relevant workflow
Provide a functional unsubscribe method and honour requests promptly. Test what happens across email, SMS and parallel workflows when a person opts out. A contact should not stop one sequence only to continue receiving a different promotional sequence.
Control frequency and quiet periods
Map all campaigns that can reach the same contact. Separate confirmations and genuinely requested service messages from marketing. Set sensible frequency limits and consider timing, customer expectations and any industry-specific restrictions.
Run a compliance test before launch
Use internal test contacts to check consent fields, sender details, personalisation, links, replies, opt-outs, suppression and audit records. Review automation after launch. This checklist is operational guidance, not legal advice; consult an Australian lawyer where needed.
Frequently Asked Questions
No. The business using the platform is responsible for its campaign, consent and legal obligations.
That depends on what the person consented to, the message purpose and applicable law. Do not assume unlimited marketing permission.
Relevant marketing should stop promptly, and suppression should be tested across connected workflows and channels.
The bottom line
Using HighLevel does not make a campaign compliant automatically. Australian businesses remain responsible for consent, accurate sender identification, functional unsubscribe processes, privacy obligations and the messages their workflows send.
Try HighLevel for 30 days
Start here: https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=believe-advertising-pr
Affiliate disclosure: We use and recommend HighLevel. If you sign up using our link, we’ll receive a referral commission at no extra cost to you. Believe Advertising & PR is independent from HighLevel.
What to do next
If you want help setting up your GoHighLevel email and SMS follow-up so consent, sender details and opt-outs are handled properly from the start, book a free strategy call with Believe Advertising & PR: https://www.believeadvertising.com/free-strategy-call/ You can also read our client testimonials.
Editorial and compliance notes
This article is general information, not legal, financial or compliance advice. Product features, prices, usage charges and trial terms can change. Verify the current offer and suitability before purchasing. No results are guaranteed.