If you’re a Brisbane-based tradie looking to get more leads and jobs, you’ve probably asked yourself: How much should I be spending on Facebook ads? The short answer: it depends on your goals—but even a modest budget can deliver strong results with the right strategy.
Here’s how to work out a smart budget for Facebook ads for tradies in Brisbane, what kind of return you can expect, and how to avoid wasting money.
Start with Your Goals
Before choosing a number, ask yourself what you want from your ads:
- Do you want 5–10 new quotes a week?
- Are you filling a short-term gap in your calendar?
- Are you looking to scale long term?
For example, if your goal is 10 new quotes per week and your average quote is worth $2,000, just one or two conversions could easily pay for your entire month’s ad spend.
Average Facebook Ad Spend for Tradies
Most tradies start seeing solid results with $20–$50 per day, or roughly $600–$1,500 per month. At Believe Advertising & PR, we’ve helped Brisbane-based plumbers, electricians and builders generate leads on budgets as low as $30/day—provided the campaign is dialled in properly.
The key is quality targeting and a strong call to action. If you’re targeting the right local areas, using great visuals, and offering something of value (like a free quote or no call-out fee), you can generate consistent leads without needing a huge spend.
Factors That Impact Cost
Here are a few things that affect how much you’ll need to spend:
- Competition in your trade: Plumbing and electrical are more competitive than, say, fencing or garage conversions, so you might need to spend more per click.
- Your location: Running Facebook ads for tradies in Brisbane is generally cheaper than Sydney or Melbourne, but certain high-income suburbs can still be competitive.
- Quality of your ads: Great ads convert cheaper. Poor copy, low-res images, or weak offers will drive up your cost-per-lead.
What’s the ROI?
Done right, a $1,000 monthly ad budget could bring in 30–60 qualified leads. Even if you convert just 5–10 of those into jobs, the return can be 5x or more.
The tradies we work with often find the real value isn’t just in new leads—it’s in predictability. No more waiting for referrals or hoping someone stumbles across your website. You’ll have a steady stream of enquiries filling your calendar.
So, How Much Should You Spend?
If you’re just starting out with Facebook ads for tradies in Brisbane, begin with $30/day and optimise from there. Test what works, track your results, and scale up once the leads start flowing.
And if you’re not sure where to start—or you’ve tried ads before with little success—we can help.
👉 Book a FREE strategy call here and let us build a Facebook campaign tailored to your trade business, budget, and Brisbane suburbs.