Public opinion is most important when building one’s reputation. But how do you reach your audience?
One of the most effective ways to reach your target audience and even expand your reach is PR stories that you can gain from simply writing a press release. A press release can be about a new product or service, or anything about your business you want the public to know. It is, on its own, a way to grab the media and the public’s attention.
What are things to consider in writing a PR story?
It is crucial that an organisation establishes its goals for the PR story.
It is also equally important to understand who your target audience is. Keeping in mind the goal for the story, also think about your target audience – what interests them, how they would feel when reading your story, why they would want to read your story, how is it relevant to their current situation, how its content would help them, is it fresh news.
Once both have been decided on and understood, deliberate on angles and start getting creative with the PR story you’d like to put out there. Keeping different angles ready keeps your options open depending on what interests media outlets you will be pitching to. Be flexible in making changes if one angle doesn’t seem to gain interest to media outlets too.
When pitching, pitch a story and do not focus on promoting the organisation. Verify your story’s facts. A few quotes from relevant people for your story builds its credibility.
As soon as these have all been sorted and finalized, the next step is to start identifying which media to pitch to, depending on one’s target audience and the PR story’s goal.
Pick out relevant and significant media outlets, keep pitching until you get one that’s interested.
Finally, start pitching.
If a media outlet shows interest, keep communicating until they get what they need to get your story published. It’s also recommended to keep good relationships with them for the next stories you may want to put out there.
Reaching your target audience and expanding your audience through a PR story is one way to get the public interested in trying out your products or services which will get them talking about your products or services.