If you’re a tradie—whether you’re a plumber, sparky, carpenter, or builder—you know that local work is the best kind of work. It’s close, consistent, and builds your reputation in the community. But while most tradies rely on referrals and local directories, the smart ones are tapping into something even more powerful: Facebook Ads.
Why? Because your local clients are already on Facebook—and with the right strategy, you can get in front of them before your competitors do.
Here’s how to target local clients effectively using Facebook Ads.
🎯 1. Use Local Area Targeting (Down to the Postcode)
Facebook allows you to target your ads by suburb, postcode, or radius. That means you can show your ads only to people in your preferred areas—whether that’s a 10km radius around Parramatta, or specific postcodes in Melbourne’s eastern suburbs.
Example:
Target areas where you’ve done great work or want more visibility—like:
- Inner West Sydney (e.g., Newtown, Marrickville)
- Brisbane Northside
- Melbourne’s Bayside suburbs
👉 Pro tip: Use “People living in this location” rather than “People recently in this location” to avoid wasting ad spend.
🛠️ 2. Speak Directly to Local Clients
People trust businesses that feel local. Use suburb names in your ad copy or headlines to create familiarity.
Example ad copy:
“Need a licensed plumber in Bondi? We’ve helped 100+ locals with everything from blocked drains to full bathroom renovations. Fast quotes. Honest pricing. Local knowledge.”
Mentioning their suburb increases trust and click-throughs.
📸 3. Showcase Local Jobs You’ve Done
If you’ve done a beautiful deck in Balmain or a roof repair in Richmond—show it off. Before-and-after photos or short videos of real projects work best.
Why it works:
- Builds social proof
- Shows off your workmanship
- Reassures locals that you’ve worked “just around the corner”
🔁 4. Retarget Locals Who Engaged but Didn’t Book
Some people will see your ad, visit your site, then get distracted. Retargeting lets you follow up automatically.
Examples of good retargeting ads:
- “Still need a quote for your renovation?”
- “Here’s what our Inner West clients are saying about us”
- “Last chance to book your job this month—limited spots!”
📈 5. Track Your Results to Find Hot Suburbs
After a few weeks of running ads, you’ll see which suburbs get you the most leads or jobs. You can shift your budget to focus on these areas and increase ROI.
Use Facebook’s reporting tools to monitor:
- Cost per lead
- Click-through rate by location
- Conversion rates from suburb to booked job
Want to Get More Local Leads Without Wasting Time?
At Believe Advertising & PR, we help tradies across Australia dominate their local areas with strategic Facebook & Instagram ad campaigns.
✔️ Hyper-local targeting
✔️ Scroll-stopping creatives
✔️ Real lead generation—not just likes
Let us do the heavy lifting while you focus on the tools.
👉 Book your free strategy call now: https://www.believeadvertising.com/free-strategy-call/
Let’s help you fill your calendar with quality local jobs—fast.