Public relations is essentially FREE advertising that will help you increase: Brand awareness Sales Traffic to your site Increase your credibility Position you as an expert in your field Help you get a blue tick on Instagram Using strategic messaging, you can communicate with your target audience and successfully reach these objectives.

How soon do PR efforts take effect?

Just one news story can change your business overnight generating an influx of leads and sales. With the power of online media these days, we could possibly have your story posted online within a day! Often though it may take a few week's depending on other news stories and deadlines of the press.

What can a PR do for my brand?

The power of public relations can help you expand into other countries as well. Raising awareness through media coverage in a new country can help you boost leads and sales and ultimately allow you to expand into an area that has a proven market for your business without too much initial outlay. PR done right can lead to a boost in online traffic to your website. Each site visitor is a potential customer, and the more visitors you have in a month, the likelier it is that you will generate more sales. By contributing a story or an article to a potential customer’s favorite news platform, you can both directly appeal to them as a customer and also form a relationship with them. Typically, the more your voice is heard, the more credibility it has and the more others will listen and take action. When done right and done consistently, your various stories can go toward increasing your SEO if you are organically mentioned on various online news sites

For small businesses, money is the number one concern for not hiring a PR agency to build the company's reputation. However, doing your own PR can be tricky as you don't know which aspects of your brand needs attention. A PR agency will come in handy, especially in managing press releases and other essential components of public relations. Having a dedicated PR agency will not only give your brand's personality a positive image, but also reach out to your target audience using many kinds of PR strategies. Engaging a professional PR person to do your PR campaign often is the best approach as you can then focus on doing what you do best, while they help you grow your business. Also it will be a lot quicker to get a professional to do the PR work for you, generating you sales and leads in no time at all.

What is a press release and how it can help my business?

A press release is an official written or recorded statement directed at members of the media for the purpose of communicating, providing information, or making important announcements.

Why PR Is The Best Way To Get Customers

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Why PR Is The Best Way To Get Customers

For companies of all sizes, public relations (PR) is a very effective marketing technique. It may boost client acquisition and loyalty by establishing credibility and trust with target audiences through the use of earned media. In addition, compared to conventional advertising strategies, PR can be a very affordable strategy to contact clients. Businesses can develop a strong brand image and reputation by utilising PR methods to produce favourable media coverage, which in turn increases customer loyalty and trust. We will look at how to best approach PR to increase sales for your company in this post. Earned media, establishing credibility, and cost-effective marketing all contribute to this.

Earned Media

Earned media refers to the media coverage that a company or brand receives through third-party sources, such as journalists, bloggers, and influencers. This type of media is considered “earned” because it is not paid for or directly controlled by the company or brand. Instead, it is a result of the company’s efforts to create newsworthy content, establish relationships with media outlets and influencers, and share its story with the world.

PR is the process of creating and disseminating this content to the media and influencers in order to generate earned media coverage. This can take many forms, such as press releases, media pitches, thought leadership articles, and social media content. The goal of PR is to get the media and influencers to cover the company or brand in a positive and impactful way.

The reason why earned media is more trusted and influential than traditional advertising is that it is seen as more credible and authentic. Consumers are increasingly sceptical of traditional advertising, which they view as biased and self-serving. Earned media, on the other hand, is seen as more objective and unbiased because it is generated by third-party sources that are not affiliated with the company or brand.

When a company or brand is covered in the media, it can have a significant impact on customer perception and behaviour.

PR generates earned media by creating newsworthy content, establishing relationships with the media and influencers, and sharing the company or brand’s story in a way that resonates with its audience. This earned media is more trusted and influential than traditional advertising because it is seen as more credible and authentic, and can have a significant impact on customer perception and behaviour.

Building Credibility

Public Relations (PR) is an essential component of any business’s marketing strategy, as it helps build credibility and trust with the target audience. By using various communication channels such as press releases, media relations, social media, and other marketing tools as previously mentioned, PR can create a positive image of the business and its products/services, resulting in increased sales and customer loyalty.

Here are a few ways PR can help build credibility and trust with your target audience:

1. Establishing credibility through third-party endorsements: PR helps in getting endorsements from third-party sources such as media outlets, influencers, and industry experts. When your business receives positive reviews from credible sources, it helps establish your brand’s credibility, which in turn builds trust with the target audience.
2. Providing timely and accurate information: By keeping the target audience informed about the latest updates, product launches, and other business-related news, PR helps build transparency and credibility. Customers appreciate brands that are open and transparent about their operations, which ultimately leads to increased trust.
3. Building relationships with the media: PR professionals build strong relationships with journalists and other media personnel. By creating compelling stories and pitches, they can get the media to cover your business, thereby increasing your brand’s visibility and credibility.
4. Crisis management: When a crisis occurs, PR professionals can help businesses communicate effectively with their customers, employees, and other stakeholders. By handling the crisis appropriately and communicating the right messages, PR can help restore trust and credibility with the target audience.

PR can help build credibility and trust with your target audience by providing timely and accurate information, establishing credibility through third-party endorsements, building relationships with the media, and managing crises effectively. By doing so, businesses can increase sales and customer loyalty, leading to long-term success.

A Cost-Effective Marketing Strategy

Public Relations (PR) can be a highly cost-effective marketing strategy compared to traditional advertising methods. Here are a few reasons why:

No media placement costs: Traditional advertising methods, such as print or TV ads, require businesses to pay media outlets for placement. However, with PR, the focus is on generating news coverage and media attention through press releases, media pitches, and other PR tactics, which do not involve any media placement costs.
Greater credibility: PR offers a level of credibility that traditional advertising methods may not. When a media outlet covers a story about your business or product, it is viewed as more trustworthy than an advertisement. This can lead to increased credibility and trust with your target audience, which can ultimately result in increased sales and customer loyalty.
Targeted reach: PR strategies allow businesses to target specific audiences through the media outlets they engage with. This allows for a more targeted approach, which can result in a higher ROI than traditional advertising methods, which often have a broader reach.
Long-term benefits: PR can have long-term benefits for a business, as the media coverage generated through PR efforts can continue to generate leads and sales long after the initial PR campaign. Traditional advertising, on the other hand, tends to have a short-term impact, with its effects often fading as soon as the ad campaign ends.
Opportunity for creative storytelling: PR offers businesses the opportunity to tell their story creatively, in a way that traditional advertising may not allow. By crafting compelling narratives and leveraging newsworthy events, businesses can generate positive media coverage that can help build brand awareness and increase customer loyalty.

PR can be a cost-effective marketing strategy compared to traditional advertising methods due to its lack of media placement costs, greater credibility, targeted reach, long-term benefits, and opportunity for creative storytelling. By leveraging these benefits, businesses can build a positive reputation and increase sales without breaking the bank.

Public Relations is a highly effective marketing technique for companies of all sizes. PR helps in generating earned media coverage, which is more trusted and influential than traditional advertising. PR can help build credibility and trust with the target audience by establishing relationships with media outlets and influencers, providing timely and accurate information, and managing crises effectively. Moreover, PR is a cost-effective marketing strategy that offers long-term benefits for businesses. Through creative storytelling, PR can create a positive brand image, which results in increased customer loyalty, ultimately leading to long-term success.

Adrian Falk

Believe Advertising is a PR and advertising agency, that has built a longstanding reputation with clients and the press for more than a decade. The staff at Believe consist of experienced senior personnel who are driven to giving your brand optimum results. The Director of Believe Advertising, Adrian Falk, has a passion for PR, advertising and marketing with over 20 years’ experience in the industry.