The year 2020 has been crazy and chaotic for everyone especially for PR companies in Sydney. With a lot of things going on, agencies would like to put 2020 behind and look forward to a better year. The promise of vaccines gave everyone flickers of hope.It was a sign that soon, everything will return to normal.

However, the impact of the pandemic posed a challenge to public relations. Since the global crisis has taught them that anything can change at the drop of a hat, communicating essential information and rethinking business models so they’re aligned with the current situation are all necessary to win the game.

This 2021, there are five strategies you can use to survive and thrive as a PR company in Sydney.

Be aware of current issues

When crafting your PR strategy, it is necessary to take the current state of the world into consideration. As the previous year was filled with protests, calamities and whatnot, securing media coverage was nearly impossible. So what could have gone wrong?

While there’s no such thing as a pandemic-proof PR strategy, what PR companies in Sydney can do is to find a safety net. If plan A does not work PR agencies must put a Plan B in place to keep branding intact.

Maintain a consistent approach

Regardless of PR’s current situation, staying afloat with the changes taking place in public relations, is essential to build your momentum in the industry. If your brand strategy before the pandemic involves crafting releases to promote new products, it does not mean that you should deviate from this approach.

You need to give your approach a little tweak so it caters to today’s situation. As most people stay at home, use a platform which will make it easy for them to access your story. Everything has to happen online because these days, most people are relying on the Internet to get through life.

Never underestimate the power of content marketing

The world after COVID no longer focuses on a traditional type of advertising but on videos and infographics. So why not make use of interesting stories to secure media coverage? Afterall, in winning key media sectors, content is still king.

Put a positive spin

PR companies in Sydney should make communications a top priority, without using outright lies to portray the company in the best light. Falsehoods can affect your company’s reputation and undoing the damage might be difficult.

If there is one thing that 2020 has taught PR, it is letting the public know what is going on rather than giving reassuring cliches.

Take consumer behavior into account

Since people stay at home, your press release should be focused on how they can make their lockdown days more worthwhile. This means you should align your stories with the current condition. For instance, if you used to craft stories about big events, change your angle so it relates to the post pandemic situation.

Given the world’s current state, it’s hard to predict where your PR efforts are going. Despite the pandemic, you should not be afraid to try new approaches because it’s the only way for your PR company to stay relevant.