Find out if you have what it takes to get international media coverage.
5 Ways You Can Position Yourself As An Expert In Your Field
How Newsworthy Are You?
It’s natural to want to be the best at something you love, and when it comes to your business, it can be a game-changer. One of the most effective ways to market your company is to build trust and position yourself as a leader in your industry. Positioning yourself as one of the greatest in your field can assist you in gaining exposure because people will want to work and learn from the best. Once you are viewed as a master in your area of focus, you become highly respected, and that can lead you to amazing opportunities.
Over the past 20 years as a founder of an international PR agency, I have helped many entrepreneurs grow their presence, often resulting in scaling their business and gaining that elusive “blue tick” on Facebook and Instagram.
Here are five ways you can position yourself as an expert in your field.
1. Put Yourself On A Podcast
People are constantly looking for possible solutions to problems that you may be able to solve because you have knowledge about your industry. By creating a podcast and updating it consistently, you can answer some of the most common questions that are asked by your audience, which builds trust with your consumers. Having a podcast as well as your existing content will show your status as an expert in your field. It will display your versatility and knowledge about your brand and depth of experience. This will allow people to see that you are very passionate about your industry and want to share your insight.
2. Write An Article For Submission
Many publications accept articles from industry experts for publishing. Sharing your knowledge in a key journal or industry outlet is a great way to position yourself as one of the best in the industry. By contributing content consistently, you can put your name in front of a wider audience and give your customers an idea of how well you know your niche. Once you are a published author, this will help boost your public profile.
3. Become A Speaker
If you want to appear as an expert in your field, make sure you’re familiar with the conferences and events that take place within your industry. Attending these events is great, but speaking at them will allow you to engage your target audience and show off your knowledge to others in your area of expertise. This is one of the most effective ways to position yourself as an expert because you are able to promote your brand to a large crowd of people who are actually interested in your work.
Many conferences may still be running but are now online, allowing you to often become a guest speaker from the comfort of your home — and without having to travel. Also, the extra publicity around the event often may list you as a speaker, allowing you to leverage free media exposure to help get your name out there.
4. Use Public Relations To Make Media Appearances
Using PR to get media coverage is very important when you are considering how to position yourself as an expert in your field. PR can help highlight you as one of the best in your industry by securing editorial placements across news sites, TV, radio and print. When you offer helpful details and facts to a journalist, you will be quoted as the source of this knowledge, and they may even include a link to your LinkedIn profile in the article. The more media appearances you make, the more your potential consumers will see you organically as an industry leader.
5. Collaborate With Other Key People In Your Industry
In order to be the best, first surround yourself with the best. This means collaborating with other well-known people in your industry and using their knowledge and following to expand your audience. Being successful in any industry may require that you constantly make connections and form business relationships; they are opportunities for learning and growth.
When you collaborate with an industry professional, they are likely going to post about it on their social media profiles and tag you. By doing so, they are introducing you to their network, which will likely encourage some of their followers to now become interested in your work as well.
Positioning yourself as an expert in your industry does take a lot of time and effort, but the hard work can pay off greatly for your business. By raising your personal profile, you are also uplifting the appearance of your business’s brand, which can lead to more opportunities and growth. Remember that people want to buy products from people and companies that they know and trust. Using the five strategies above will help you build that foundation.