If you’re a mortgage broker coach, you know that finding quality leads isn’t always easy. Traditional networking and referrals can only take you so far. To consistently attract new clients, you need a scalable, targeted marketing approach—and that’s where Facebook and Instagram ads come in.
With millions of Australians actively scrolling through social media every day, these platforms provide an effective way to reach mortgage brokers who need your coaching services. In this guide, we’ll break down how you can generate more leads using Facebook and Instagram ads.
1. Define Your Ideal Audience
Before running ads, you need to be crystal clear on who you’re targeting. As a mortgage broker coach, your ideal audience likely includes:
✔️ New mortgage brokers who need help growing their business
✔️ Experienced brokers looking to scale or refine their processes
✔️ Brokers struggling to generate leads or close more deals
🔹 Targeting Tip: Use Facebook’s detailed interest targeting to find mortgage brokers. You can target by job titles, interests (e.g., real estate, finance), and even create lookalike audiences based on your existing clients.
2. Create Lead Magnet Ads
A lead magnet is a free, valuable resource that encourages potential clients to share their contact details. Instead of pushing a direct sales pitch, offer something helpful like:
✔️ A free PDF guide (e.g., “The 5 Biggest Mistakes Mortgage Brokers Make with Lead Generation”)
✔️ A short webinar on improving conversions
✔️ A free strategy call to discuss their challenges
🔹 Ad Idea: Run a Facebook lead form ad that collects emails without requiring users to leave Facebook. This makes it super easy for mortgage brokers to sign up.
3. Use Retargeting Ads to Re-Engage Prospects
Most people won’t convert on the first interaction. Retargeting helps bring them back. You can show ads to people who:
✔️ Visited your website but didn’t book a call
✔️ Engaged with your content on Facebook or Instagram
✔️ Watched a portion of your video ads
🔹 Ad Example: “Struggling to get high-quality mortgage leads? Book a free strategy session and discover what’s missing in your business.”
4. Show Social Proof & Testimonials
Mortgage brokers want proven results before investing in coaching. Use ads featuring:
✔️ Client success stories (“How John doubled his mortgage leads in 60 days”)
✔️ Video testimonials from happy clients
✔️ Before-and-after results showing business growth
🔹 Tip: Use carousel ads to highlight multiple success stories in one ad.
5. Use a Strong Call-to-Action (CTA)
Every ad should clearly tell prospects what to do next:
✔️ “Download Your Free Guide Now”
✔️ “Watch the Free Training”
✔️ “Book a Free Strategy Call”
🔹 Pro Tip: Test different CTA variations to see which generates the most conversions.
How Believe Advertising & PR Can Help
Running Facebook and Instagram ads can be overwhelming, but you don’t have to do it alone. At Believe Advertising & PR, we help mortgage broker coaches create high-converting ad campaigns that bring in more leads—without wasting money on the wrong audience.
📩 Want more leads? Book a free strategy session today:
👉 Click here to schedule a call
Ready to scale your coaching business? Let’s make it happen! 🚀