Getting your brand featured in Melbourne’s leading media outlets—like The Age, Herald Sun, Broadsheet Melbourne, or Time Out—can skyrocket your business credibility and visibility. But how do you cut through the noise and catch a journalist’s attention in a city buzzing with events, startups, and stories?
Whether you’re a local business, entrepreneur, or national brand targeting the Melbourne market, here’s how to get your story in front of the right eyes.
🎯 1. Start With a Newsworthy Angle
Media outlets aren’t looking to run ads—they want stories that educate, inspire, or entertain. To get featured, your pitch must be newsworthy.
Ask yourself:
- Have you launched something innovative or community-focused?
- Are you solving a local problem in a unique way?
- Is there a human-interest story behind your brand?
- Are you tapping into a current trend or Melbourne cultural moment?
Local relevance is key. Melbourne journalists want stories that matter to their audience—whether that’s a unique new venue in Fitzroy, a startup shaking up sustainability, or a local founder with an inspiring journey.
📝 2. Craft a Compelling Press Release or Pitch
Once you’ve got your angle, your next step is packaging it into a short, punchy pitch or press release.
Include:
- A strong headline and hook in the first paragraph
- Key facts (who, what, when, where, why)
- A personal or emotional element (e.g. founder story or customer outcome)
- Quotes from you or relevant stakeholders
- High-quality images or video (media love visuals!)
Tailor your pitch to the type of publication—what works for Broadsheet may not suit The Herald Sun.
📬 3. Send It to the Right Journalists
Don’t blast out generic emails. Target journalists and editors who regularly cover stories like yours.
- The Age and Herald Sun often feature business, health, tech, and lifestyle news
- Broadsheet Melbourne is great for food, culture, and creative startups
- SmartCompany or Startup Daily are ideal for business and entrepreneurship
Do your research. Personalise your email. And follow up (politely) if you haven’t heard back in a few days.
📈 4. Build Relationships With Media
Publicity is easier when you’re not cold pitching. Take time to build relationships by:
- Engaging with journalists on LinkedIn or Twitter
- Commenting on their stories (genuinely)
- Attending local business or media events
- Providing expert commentary or insights when asked
When media know you’re a credible source, they’re more likely to come to you for future stories.
🚀 Let Believe Advertising & PR Do the Heavy Lifting
Don’t have time to research angles, write releases, or chase media? That’s where we come in.
At Believe Advertising & PR, we help brands just like yours get featured in Melbourne’s top publications with smart, strategic PR campaigns. Whether you want to launch a new product, grow your brand, or tell your story—we can help you get the media attention you deserve.
👉 Book your free strategy call
🌐 Visit us at www.believeadvertising.com
Let’s get your business the spotlight it deserves—in Melbourne and beyond