If you’re a small trade business in Australia — whether you’re a plumber, sparky, tiler, or landscaper — and you’re not running Facebook ads yet, you could be missing out on a steady stream of new local jobs.
The good news? You don’t need a big budget or fancy marketing skills to get started.
Here’s a simple guide to help you run Facebook ads that actually get results.
🔧 Step 1: Know Your Local Audience
Before running any ad, ask yourself:
Who do I want to reach?
Think about:
- The suburbs you want to work in
- The type of clients you want (homeowners, real estate agents, builders)
- What they might need help with (repairs, renovations, maintenance)
Use this info when setting up your ad targeting in Facebook — so your ad shows up for the right people in your local area.
📸 Step 2: Show Off Your Work
Facebook is a visual platform, so strong images are key. Post:
- Before and after shots of recent jobs
- Happy customer testimonials
- A quick selfie-style video explaining what you do
People want to see real work by real tradies — not stock photos.
Tip: Keep it simple and honest. No need for flashy videos. Just show your skills.
✍️ Step 3: Write an Ad That Speaks Like You Do
Your ad copy doesn’t need to be fancy — it just needs to sound like you.
Here’s a simple format that works:
Headline:
“Need a reliable [tradie type] in [your suburb]?”
Body copy:
“We help homeowners in [area] with fast, affordable [service].
✅ Local
✅ On-time
✅ Clean and tidy
Get in touch for a free quote today.”
Call to Action:
Use buttons like “Send Message,” “Call Now,” or “Get Quote.”
🎯 Step 4: Choose the Right Ad Objective
When setting up your ad, Facebook will ask for your campaign goal.
For tradies, these two usually work best:
- Messages – If you want leads to DM you right away
- Traffic – If you want people to visit your website or quote form
Skip the “Boost Post” button — it’s easy, but it won’t get the best results. Instead, use Facebook Ads Manager for more control.
💰 Step 5: Set a Small Budget and Test
Start with as little as $10–$20 a day. Run your ad for 5–7 days, then check:
- Are people clicking through?
- Are you getting messages or quote requests?
- Which images or text are working best?
Tweak what’s not working — and double down on what is.
🚀 Final Tip: Keep Showing Up
The secret to winning more local jobs with Facebook ads is consistency. Most people won’t hire a tradie the first time they see their ad. But after seeing you a few times, they start to trust you.
Stay visible, build trust, and the leads will follow.
Need Help Getting Started?
We help small trade businesses across Australia run Facebook ads that actually bring in local jobs — without wasting money.
👉 Book a free call and let’s get your next few clients rolling in.