As trends continue to change, businesses are constantly looking at different ways to grow. Using a public relations agency and influencer marketing together can help drive your brand and public image. The most successful organizations know how to efficiently use their resources to grow, however if you struggle with growth this article will help you to reach new audiences, increase brand awareness, and boost your marketing return on investment.

What is Influencer Marketing? 

If you’re looking for a new and efficient way to grow your business then influencer marketing is for you. It can help you promote your products by partnering with popular social media users or bloggers. Influencers have a large and engaged audience that brands can work with to drive sales.

The Benefits of Influencer Marketing:

• Reach a bigger audience

• In the public relations industry press releases and blogs are a useful way to grow your audience. Using influencer marketing can add to this by providing a trendy and fun way of reaching consumers.

• Build trust for your brand

• Consumers like brands who keep in touch with them and provide information about their products and services.

• Grow your social following

• Many influencers have several accounts on different social media platforms. These platforms may come with millions of followers that are dedicated to their influencer. When they share a post it can spread very quickly and grow your online reach.

• Increase site traffic

• As your social media followers grow, website traffic will also grow. The more consumers see your company being advertised the more inclined they will be to find out more about your company. Influencers boost your conversion rates which leads to more sales.

• Drive sales

• The whole point of gaining publicity is to bring people to your website by increasing your conversion rate. This increased interest, and traffic to your website will drive sales.

Finding the right Influencer

The point of influencer marketing is to target a large specific audience. To find the right influencers it is crucial that you evaluate them. You need to ensure that your target audiences are both the same. This is important  when you want to find influencers for your business to ensure that your products are shown to relevant audiences. You also want to make sure that they have a decent amount of followers on the channel you run your campaign. Along with this is knowing how many of their followers are engaged and interested in their content to determine if they are capable of promoting website traffic.