Quick question: How do you know your campaign is reaching the right audience? You know only when they take action! Here is the thing, an average modern person is exposed to around 5,000 ads per day, according to studies by a marketing firm called Yankelovich, Inc. Your ads might be perfect, but an average person may have a hard time remembering it. You can’t blame them, they are being bombarded by ads everywhere they turn.
This is why smart marketers are turning to influencer marketing to increase conversion. An average user hates being advertised to. Think of yourself and how annoyed you used to be when an ad pops up when you only want to watch a 2-minutes-long YouTube video. Smart marketers have figured the solution; – influencer marketing. Influencers can help you double your ROI.
Who is a Social Media Influencer by the way?
A social media influencer is someone who has a large number of followers on social media. Most people follow this personality because they view him as an expert on a particular topic. An influencer can be a professional actor, footballer, programmer, politician, or even a 15-year old kid making gaming videos. Research by SmallBizTrend shows that 88% of consumers follow influencer’s recommendations. What makes this possible is the relationship the influencers have with their audience.
Why Do You Need an Influencer for Your PR Campaign?
Generally, influencers are trusted by their followers. This makes it easy for them to sell any product they want. Take, for example, in 2018, a popular skin-care YouTube channel with over 200k subscribers recommended a skin-tightening cream for women. Within 48 hours, the company that produces the cream recorded an astonishing 180% increase in sales, smashing conversion through the roof. It is not unusual to increase sales by 100% or even 200% when you work with an influencer.
A popular iOS game – the Bejeweled Game was unknown when it initially debuted on Apple App Store. It was ranked 454th on the top-chart when the owner decided to work with a relatively well-known influencer. This single decision ensures that the game instantly rose from 454th to the 135th.
Approximately 70% of marketers use influencers for content promotion and product launches. Even if your company or product is unknown, working with the right influencer can change that.
Forbes reported that influencer marketing is growing faster than digital ads. Even Fortune-500 companies such as Microsoft, Google, BMW, and more use influencers at some point. What makes influencer marketing effective is that emphasis placed on leveraging industry leaders’ followers to foster the growth of a business.
So far, influencer marketing is working for companies that used them the right way. The influencer marketing industry is expected to reach between $5 and $10 billion by 2022, just one year from now. 84% of marketers believe that influencer marketing is successful.
Other Top Reasons Why You Need a Social Media Influencer for Your PR Campaign
1. Quickly Builds Trust on Your Company or Product
Launching a company or product can be very hard. It takes time to establish a relationship with your target audience. However, working with the right influencer can help you to significantly shorten the time it takes to build trust and relationship with your target audience.
An influencer has already established relationships, trust, and credibility with their followers. These people are likely to follow his recommendations. If an influencer says your product is the best, his followers will give your product a try.
2. Helps You Reach Your Target Audience Faster
Perhaps, one of the most difficult things about running a campaign is finding the right audience. It takes years of experience to create the perfect ad that targets the right audience. But you don’t have to worry about this shortcoming when you are working with an influencer.
Instead of building your audience from scratch, you can simply take them from the influencer. Your only job is to identify the right influencer. You don’t have to spend additional funds on finding your audience.
3. Significantly Improve Your Brand Awareness
The right influencer can improve your reach online with just one mention. Top celebrities such as Cristiano Ronaldo, Ariana Grande, and Kylie Jenner have hundreds of millions of followers on Instagram. A mention of your product or company from them can make you go viral.
You may not even need an influencer with millions of followers to make your product viral. An influencer with a couple of thousand followers can also improve your brand awareness and increase sales.
4. Engage New Target Audiences and Generate High-quality Leads
A list is the lifeblood of any business. Influencers know exactly how to use giveaways and other strategies to generate high-quality leads for your business. Working with the right influencer will help you get leads that are interested in your product within a very short time.
In the world of today, using a social media influencer for your PR campaign is highly-recommended. Your competitors are using this same strategy. You are losing money and opportunity for growth when you are not working with the right influencer to take your company to the next level.